Social Design
30-a-day is a social design and campaign proposal for the Borough of Camden. The aim of the project was to lower the threshold of casual physical activity among people who might otherwise­ not exercise. The core idea is to create small, rewarding opportunities to walk and ways to make this practice a part of people’s everyday routine.

My role was art directing the project.
Group work, MA Communication Design students
Client: Borough of Camden, London
Autumn 2010
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