During my MA studies, I worked for IDEO London for five months.
This time changed my thinking as a designer, changed my approach to design research and taught me what it means to design for people. Fundamentally, I learned that adding joy and value to people’s lives should be my task as a designer. I also experienced how good teamwork can be at its best.
I contributed to two large projects. I documented the design process and path to deliverables of a project for medical device manufacturer, which allowed me to go through and learn from the whole project at the time of its delivery. The secong project was researching and redesigning packaging for a global food and beverage conglomerate with branding and positioning angle.
While I’m not able to disclose any client project specifics, here’s a map of London I knocked together for the IDEO office.